Rolex GMT-Master II Pepsi 126710 BLRO


Rolex GMT-Master II Pepsi 126710 BLRO

A revival of a classic and one of the hottest watches of 2018.

One of the hottest watches of 2018
 Celebrity Fave
Spotted on the wrists of a number of celebrities
 Money Maker
Buy at retail and sell for profit
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MSRP $9,250
(Jan 2019)
  • The Brief


The Showstopper

The GMT-Master 126710 BLRO was introduced at Baselworld 2018 and was considered by many to be the star of the show.
It was the first Pepsi GMT in steel since 2007, when Rolex discontinued the reference 16710.

The Cover Model

The new stainless steel Pepsi was featured on the cover of the 2018 Rolex catalog. 

The Ellen Connection

Comedian and watch enthusiast Ellen Degeneres has been spotted wearing the Pepsi on several occasions, including on a guest appearance with Jimmy Kimmel and during a viral clip of her visit to Costco with Michelle Obama.

Watch Spotting In The Desert

The Prince of Qatar (Sheikh Joaan Bin Hamad) and the Crown Prince of Ajman (Sheikh Ammar) were both spotted wearing the new Rolex Pepsi, thanks to the keen eye of @celebwatchspotter.